FREE CHECKLIST · HOLIDAY 2026
The Holiday Retail Media Audit Checklist
33 checks to run before Black Friday, so your retail media budget works harder when every click costs more.
Brands
Sellers
Retail media buyers
E-commerce teams
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What’s inside.
Six areas where holiday budgets win or leak.
01
Budget & pacing
Make sure campaigns don’t run out of budget mid-morning on peak days.
02
Retail readiness
Inventory, product pages, deals and reviews that convert paid traffic.
03
Campaigns & targeting
Holiday structure, branded defense, gift-intent terms and retargeting.
04
Bidding & placements
Set the rules before the auction heats up.
05
Multi-network coordination
One plan across every retail media network and retailer site you sell on.
06
Measurement
Agree on what success means before Nov 26, then keep learning after.
Want a second set of eyes before Black Friday?
The Laflin & Lela Retail Media Audit is an independent, senior-level review of your spend across every retail media network and retailer site you advertise on, with fixes ranked by impact.
BEFORE PEAK
Find wasted spend and fix it before Cyber Week.
AFTER PEAK
Learn what really worked and plan a sharper Q1.
Scored report · Top 10 fixes · 90-day action plan · Live readout