FIVE WAYS TO BUILD YOUR NEXT CHAPTER

Fractional marketing leadership for brands ready to scale.

From an embedded marketing leader to a focused sprint, choose the support that fits your stage, your team, and your next growth challenge.

01 / EMBEDDED LEADERSHIP

Fractional CMO / VP Marketing

from $6K/mo · 1–2 days a week

Best for: Brands that need a senior marketing leader to align strategy, lead an existing team, and build the capabilities for their next stage.

What you get

  • Marketing strategy and a prioritized growth roadmap

  • Embedded leadership for your team and agency partners

  • Budget, channel, and resource planning

  • An operating rhythm with clear goals and accountability

  • Hiring guidance and lasting team capabilities

02 / A FOCUSED LAUNCH

GTM & Launch Sprint

from $15K · 6–8 weeks

Best for: Teams bringing a new product, brand, or market expansion to life—and needing a senior partner to turn ambition into an executable launch.

What you get

  • Customer and market insights to focus the opportunity

  • Positioning and a compelling messaging framework

  • Go-to-market channel strategy and launch priorities

  • A launch roadmap with owners, milestones, and dependencies

  • Success metrics and a post-launch learning plan

03 / CONNECTED COMMERCE

Retail Media & Commerce Growth

from $7.5K · Timeline scoped to your needs

Best for: Consumer brands investing in Amazon Ads, Walmart Connect, and marketplaces that need a clearer strategy connecting media spend to commerce growth.

What you get

  • Retail media and marketplace performance assessment

  • Channel priorities across Amazon Ads, Walmart Connect, and marketplaces

  • Audience, investment, and campaign strategy

  • Measurement framework connecting activity to business goals

  • Action plan and guidance for your team or agency

04 / CLARITY BEFORE INVESTMENT

Growth Diagnostic

from $7.5K · 3–4 weeks

Best for: Brands that know growth is stuck but need an objective view of the bottlenecks before committing to the next big investment.

What you get

  • Stakeholder interviews and business-goal alignment

  • Review of positioning, channels, and marketing performance

  • Assessment of team capabilities and operating processes

  • Prioritized opportunities and recommendations

  • A practical 90-day growth roadmap

05 / YOUR SENIOR SOUNDING BOARD

Strategic Advisory

from $2.5K/mo · Ongoing monthly engagement

Best for: Founders and marketing leaders who can execute with their existing team but want experienced, independent counsel on high-stakes decisions.

What you get

  • A recurring strategic working session cadence

  • Pressure-testing of plans, positioning, and priorities

  • Guidance on budgets, channels, and growth decisions

  • Coaching for founders and marketing leaders

  • Clear next steps and accountability checkpoints

Find your best fit.

Compare starting investment, cadence, and fit. On smaller screens, scroll the table horizontally.

Offer

From

Cadence / duration

Best for

Fractional CMO / VP Marketing

$6K/mo

1–2 days per week

Embedded senior leadership

GTM & Launch Sprint

$15K

6–8 weeks

A focused launch or market entry

Retail Media & Commerce Growth

$7.5K

Scoped to your needs

Amazon Ads, Walmart Connect, marketplaces

Growth Diagnostic

$7.5K

3–4 weeks

Clarity and a 90-day roadmap

Strategic Advisory

$2.5K/mo

Ongoing monthly

A senior sounding board

A few questions, answered.

Not sure where to start? Let’s talk.

We’ll look at your growth challenge together and find the right level of support. Final scope, cadence, and commitment are agreed before work begins.

Laflin & Lela Media

© 2026 · Led by Laflin and Lela, Inc.

© 2026 · Led by Laflin and Lela, Inc.