Hi, I’m Ternicia.

Ternicia Odom founded Laflin & Lela, a marketing consultancy that provides fractional marketing leadership to brands and teams positioned for growth. Over her 20-year marketing career, including more than 15 years in senior leadership, she has worked with some of the world’s most influential companies, including Amazon, Walmart Connect, Intuit, Netflix, Paramount, and others. 

At Amazon, Ternicia served as General Manager of the Brand Innovation Lab. Her 10-year tenure also spanned CreativeX, an AI-powered creative studio; Prime Video; and Sponsored Products. Previously, as Head of Product Marketing Enablement at Walmart, she helped shape how one of the fastest-growing retail media businesses brought its retail media products and AI solutions to market. At Intuit, she led marketing for a portfolio that included QuickBooks, TurboTax, and Mailchimp. Across retail media, consumer technology, entertainment, and spirits, she has earned a reputation for translating ambitious strategies into effective market outcomes.

Her ability to connect strategy with execution also defined her tenure as an Adjunct Professor at New York University, where she taught competitive strategy and CRM in the Graduate School of Professional Studies. In both the classroom and leadership roles, she is recognized for helping leaders translate big-picture thinking into day-to-day action.

Ternicia holds a Master’s degree in Integrated Marketing Communication and a Bachelor of Science in Finance. This combination informs her approach: creative thinking grounded in business outcomes. She founded Laflin & Lela in 2018 to bring this perspective to brands and teams prepared to scale.