The Insights Lab by Laflin & Lela
Hear from your buyers before you spend a dollar.
We build AI-modeled panels of your target customers, test your positioning, messaging, and launch ideas in days, and turn the findings into a plan your team can act on. Led by the former General Manager of Amazon’s Brand Innovation Lab.
YOUR NEXT CUSTOMER. MODELED.
MANY PERSPECTIVES. ONE CLEARER PLAN.
Most teams skip research and guess.
Too slow
Traditional studies take months, and the market moves first.
Too expensive
A full research program can cost more than the launch it’s meant to protect.
Too hard to reach
Senior buyers and niche shoppers rarely answer surveys.
From a question to a clear next move.
01
Define your buyer
We map who matters, by role, need, category, and how they shop.
02
Build your panel
We generate hundreds of AI-modeled customers that reflect your market.
03
Ask anything
Surveys for scale, in-depth interviews for the “why”.
04
Turn it into a plan
A senior strategist turns the findings into clear recommendations, not a data dump.
What you can test.
Segments & Personas
Who your best buyers are and what drives them.
Positioning & Messaging
Which story wins, and which claims fall flat.
Launch & Pricing Concepts
Pressure-test ideas before you build or spend.
Creative & Ad Concepts
Compare directions before production.
Retail Media & Shopper Behavior
How shoppers search, compare, and choose on Amazon, Walmart, and other marketplaces.
Competitive Perception
How buyers see you against the alternatives.
WHY THE INSIGHTS LAB
Software gives you data. We give you decisions.
✓
Senior strategy, not just a dashboard
Every study ends with a readout and recommendations from 20 years of marketing leadership at Amazon, Walmart Connect, Intuit, and Netflix.
✓
Days, not months
Get answers while the decision still matters.
✓
No customer data required
Panels are modeled on market and category knowledge, not your customers’ personal information.
✓
Honest about limits
We treat synthetic findings as directional and recommend real-customer validation for high-stakes calls.
A smarter way to make your next move.
01
Insight Sprint
from $2,500
About 2 weeks
• One research question
• One custom panel
• Survey plus interviews
• Written report
• Live readout
MOST POPULAR
Launch Lab
from $5,000
3–4 weeks
• Segmentation and personas
• Positioning and message testing
• Concept testing
• Go-to-market recommendation deck
03
Always-On Panel
Inquire for more
Ongoing, monthly studies
• New questions as they come up
• Monthly studies
• Available as an add-on to Fractional CMO engagements.
Who it’s for.
Built for consumer brands preparing a launch, B2B teams selling to hard-to-reach executives, marketplace and retail media brands, and founders who need evidence before they make a big bet.