Executive marketing leadership, without the full-time hire.
I’ve built and scaled marketing at Amazon, Walmart Connect, Intuit, and Netflix. Now I help consumer brands grow on retail media, launch with confidence, and build marketing teams that last.
BRAND EXPERIENCE
CONNECT
Intuit
20+
years of marketing strategy
Countless
product launches
$40M+
media managed
10+
years coaching Leaders
Is this you?
The right leadership. At the right moment.
Five ways to work together. One goal: a clearer path to growth.
Clarity first. Then momentum.
The work behind the growth.
CASE STUDY / 01
Retail Media Growth
The Challenge: A Fortune 100 retailer needed to accelerate retail media growth, strengthen advertiser engagement, and scale go-to-market operations.
Our Approach: Laflin & Lela developed strategic GTM frameworks, optimized marketing workflows, and strengthened sales enablement to drive advertiser adoption and operational efficiency.
The Impact: Streamlined product launches, improved cross-functional execution, and built scalable marketing capabilities to support sustainable revenue growth.
CASE STUDY / 02
Confidential Market Launch
The Challenge: A leading enterprise technology company needed to reposition and launch a complex SaaS solution in a competitive, rapidly evolving market.
What We Did: Laflin & Lela developed a comprehensive go-to-market strategy, refining product positioning, competitive differentiation, and customer messaging to accelerate market adoption.
The GTM Approach: Built a scalable launch framework encompassing audience segmentation, value propositions, sales enablement, competitive intelligence, and cross-functional activation.
The Results: Supported the migration of approximately 50% of existing accounts to new product offerings and unlocked approximately $21M in upsell and competitive recapture opportunities.
CASE STUDY / 03
Stronger Marketing Team
The Client Context: A global technology company needed stronger marketing leadership, improved team performance, and an organizational structure that could support rapid business growth.
What We Did: Laflin & Lela provided strategic marketing leadership, redesigned team workflows, clarified roles and responsibilities, and implemented scalable operating frameworks. We prioritized talent development, cross-functional collaboration, and accountability to build a more effective, high-performing marketing organization.
The Results: Improved team alignment, accelerated campaign execution, strengthened operational efficiency, and established a more agile, empowered marketing team positioned for sustainable growth.
Big-company experience. Built for your next chapter.
Let’s find out where your growth is stuck.
Start with a fit call. We’ll talk about where you are, what’s next, and whether I’m the right partner. Booking details coming soon.